Pushy Parents - ‘Secret Secret’ (Elefant)
Wendy Roby’s single of the week…
Pushy Parents are dirty cheats and magpies - in actual life they are a) dead old and b) Swedish musicians Amanda Aldervall, Roger Gunnarson, Daniel Jansson and Johann Emmoth. But for the purposes of pop presentation they are teenagers, gaily gidding about pretend-playing instruments and singing to you about how they ‘gave you the truth,’ but ‘you don’t know what it means’. As it is unlikely that such a grave thought would occur to youths as youthy as the ones in the video – much less provoke them to dance in front of pastel graphics, you must not be fooled. Nor must you ignore the fact that this single is so very like a modded DeLorean with no ambition; dials set for 2006, when ‘Young Folks’ and ‘You Are The Generation That Bought More Shoes And You Get What You Deserve’ both found their home in the hearts of those too old for hairslides, but too young to throw their hairslides away. And though all three share the deliberate, self-conscious air of distilled laboratory pop; and though it is easy – especially if you are feeling cynical – to spot the strings, all are rather affecting. I am convinced that in ‘Secret Secret’s case, this is due to the power of the now oft-overlooked key-change-chorus; a musical trick that still works on me, even though it is capriciously silly.
Notes
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